That’s not to say that your GMB/Google Maps info has no impact on universal search ranking or your website has no influence on your local search ranking - it’s just that they have different weights.Įven when you have that straightened out, many in the local SEO world express frustration about the variability of Google Map rankings depending on where search queries originate. This is how and why a small, locally owned business with one location can outrank national chains with multiple locations in the same area: On local SERPS, Google measures the gravitational pull of your business on regular SERPS, it measures the sway of your website - content, links, user experience, etc. The key distinction between local SERPs and regular SERPs on Google is the inclusion of the Local Pack, and it’s why leveraging the GMB/Google Maps relationship is so important.

The Difference Between Local SERPs And Regular SERPs

Pictures and videos, reviews, Google Posts and feedback further elevate that. Consistent citations, or mentions, of this information elsewhere online bolsters the trustworthiness and authority of your business in the eyes of Google. What do I mean by that? At minimum, the name, address, phone number and website (NAPW) data from your GMB profile is directly supplied to Google Maps. Thus, a fully optimized GMB profile is always a good place to start when discussing local search engine results pages (SERPs).

Google rank tracking